Welcome to Be Cool AS

Your Premium Martial Art and Fitness Distributor in Norway

Who We Are

Do you want to BE COOL with us?

As you know, martial arts training has many benefits, including health, fitness, focus, confidence, and the ability to defend yourself if needed. However, the biggest benefits of training, in our opinion, are emotional resilience and self-discipline. These are important skills on the mat, but even more so in real life. Training through bad situations develops emotional resilience (i.e. not freaking out) and self-discipline (i.e. making a plan and following it under pressure). In our opinion, martial arts are a microcosm of the real world. You get beat down and crushed, but also celebrate many small victories along the way.  The goal is not to train because it is easy, but to train because it is hard!