Do you want to BE COOL with us?

We would like to start this section by defining what training martial arts and Fitness means for us in Be Cool 

As you know, martial arts training has many benefits, including health, fitness, focus, confidence, and the ability to defend yourself if needed. However, the biggest benefits of training, in our opinion, are emotional resilience and self-discipline. These are important skills on the mat, but even more so in real life. Training through bad situations develops emotional resilience (i.e. not freaking out) and self-discipline (i.e. making a plan and following it under pressure). In our opinion, martial arts are a microcosm of the real world. You get beat down and crushed, but also celebrate many small victories along the way.  The goal is not to train because it is easy, but to train because it is hard!

We in Be Cool AS strongly think that all of the above is achievable and applicable to every person in the world. At the same time we know how important it is to be able to focus on developing your skills not thinking about ripped glove, your training clothes design or mediocre headgear. That is why we decided to open an online shop which offers a variety of quality products in martial arts, fitness and crossfit.

Our main goal is to make sure that every person training martial arts, fitness and crossfit, is able to unleash his/her true potential not only while training, but also in the real life. Therefore we would like to offer our potential customers initiatives, never to be seen in the Norwegian market before:

By supplying you with best quality products, we want to encourage you to never give up fighting not only on the ring, but also fighting for happiness, for greater opportunities, fighting for yourself!

At the same time one of our favorite quotes says:

‘’The ultimate goal isn’t to beat your opponent, but to refuse to be beaten’’.

That is what we promise to help you with!